The trade sector scenario in Minas Gerais is quite optimistic towards the end of the year. A combination of favorable factors, such as traditional consumption dates, such as Black Friday, Christmas, and New Year, as well as the 13th payroll, which injects additional income into the economy, fuels positive expectations. Additionally, current economic conditions have increased market confidence, according to the Minas Gerais Federation of Trade in Goods, Services and Tourism (Fecomércio-MG).
At Montes Claros, the president of the Retail Managers’ Chamber (CDL), Ernandes Ferreira, believes the retail average will be between 3% and 7% compared to last year. “This is because we got a declining default signal in September and this is positive for the end of the year, and with the arrival of the 13th with the first installment in November, this finally helped.”
Another factor that supports the year-end date in MOC, according to Ferreira, “is the increase in employment opportunities in the city, good economic development, many new companies and all of that makes people even more enthusiastic. and willing to spend more money.” He views Black Friday as a warm-up to Christmas, as if it were a thermometer. “Because on Black Friday we already have consumers who have plans and are already shopping for Christmas,” he said.
However, according to the CDL president, it is too early to talk about the average Christmas shopping ticket. “And Black Friday is difficult, because people tend to buy much more expensive products on that date, such as durable goods, electronics, etc.” Therefore, according to him, the most knowledgeable business people end up taking high-quality products for promotions, guaranteeing successful sales with good cash flow and customer loyalty. “So, the average ticket is difficult to determine. But there is something else that has helped retailers increase their ticket averages and this is CDL Reward Purchases with brick-and-mortar stores, which increased sales between 30% and 40%. Well, the promotion offers vouchers for purchases ranging from R$100 to R$500, mobile phones, motorbikes and at Christmas cars will be raffled off. “This really helps local businesses,” he said with satisfaction.
For sales manager, Mariney Mota Balisa, the end of the year really helps the shop’s economy. “There are two dates where we were able to increase sales value, we were able to sell much better, we are sure there will be an increase of 20% compared to last year,” he said confidently. Preparations for the celebration are already underway in your shop. We have prepared stock to welcome our customers with all the best we have and with different payment methods too. “Because people will shop more on these last dates because they will get more discounts, more planning options and more benefits related to installments,” he said.