Total digital sales per Lojas Renner (LREN3) reached R$529.9 million during the third quarter of 2023, with an increase of 6.7% compared to the same period of the previous year. According to the company, this is a fruit of increased customer base and conversation.
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“Our digital channel, but at some point, has evolved the most in terms of efficiency, with an advance of 6.6 percent, the result of initiatives for better channel management and with a better level of service,” said a company, in the publication of the disclosure of results. In addition, the digital channel is growing by 29% year-on-year.
The reception of two new sales channels was recorded at more than 100% in relation to the same period of the previous year, with destaque on Whatsapp, which allowed reaching 17% of the total. And participation in digital sales increased by 33% during the quarter, the result of investments in the channel, as well as the implementation of omni cashback.
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